Category Archives for "Canada"

Kalen Pilkington

Kalen Pilkington

St. Albert, Canada

Sustainability Manager 
and Consultant

Details of experience:
Kalen integrate holistic sustainability into all of the events she plans, not only focusing on the environment, but also the social and economic aspects as well.

She believes in seeking out sustainable solutions through event planning and delivery at the community level that help contribute to a shared global responsibility.

She looks for unique and innovative ways to plan and deliver events that are enjoyable for guests and provide aspects of education about the host organizations and their commitment to sustainability.

She is specialized in designing sustainable events and marketing materials that focus on specific demographics from youth to seniors, and everyone in between.

Kaslen believes that for making a great event, it is important to have a comprehensive process that includes the incorporation of targets and indicators that are reported on in the post-event report. In addition to overall event targets,  she also includes social, environmental and economic indicators to measure the impact and sustainability of the event.

She is an out of the box thinker and like to be at the forefront of sustainable events.

Employing innovative event management techniques and infusing sustainability along the way makes my planning and execution process highly valuable and unique.

Her ultimate goal is to provide sustainable events to meet the clients expectations while making a positive impact environmentally, economically and socially. She wants the events she plans to help positively demonstrate the clients commitment to sustainability and help position them as good global citizens.

Some of the highlighted projects she has completed include:

  • Planned and executed the largest public engagement in St. Albert's history (7,000 people) which represents about 10% of our population. There were several events (approximately 15 to 20) smaller events planned and executed to gather the input and celebrate with the community (all done with a sustainability focus)
  • Large scale music festivals
  • Flash mob to increase awareness about water conservation
  • Zero Waste events
  • Behaviour change campaigns communicated through sustainability community events
  • Unique and creative public engagement events that spur community connection and conversation


  • Honours BA (Sociology, Geography - minor in Global Studies and Business)
  • Master of Environment and Sustainability - University of Western Ontario
  • Green Architecture - Algonquin College
  • Event Planning Certificate - Mount Royal University
  • Project Management Certificate - University of Western Ontario
  • Leadership Certificate - Grant MacEwan University
  • Public Engagement Certificate - IAP2

List of events and projects worked on:

I believe in seeking out sustainable solutions through event planning and delivery at the community level that help contribute to a shared global responsibility. I believe in infusing sustainability into the event from conception to closing. I do this through designing and executing:

  • Small meetings to large conferences that promote social responsibility, environmental protection while upholding economic accountability
  • Numerous Zero Waste Events
  • Large scale education campaign events
  • Large scale public engagement events that spur community connection and conversation
  • Diverse event typologies that are for targeted demographics
  • Corporate team building events
  • Change management initiatives and celebrations
  • Music festivals with sustainability initiatives
  • Community building programs and events that help increase local resiliency and empower the residents
  • Event branding and marketing materials to support holistic sustainability
  • Events for community development and planning
  • Unique events that stand out and get the cause or organization positive recognition
  • Events that incorporate sustainable elements that guests have the opportunity to learn about while in attendance

Examples of Kalen's Work:

Shawna McKinley

Shawna McKinley 

North Vancouver, Canada

In-House Sustainability Manager and Consultant

Details of experience:
Over the last decade Shawna had the fortune to play in many different event sustainability sandboxes in the corporate, technology, tourism & travel, sport and association sectors. This has involved working with internal and agency event teams in different corners of the globe who are planning events of diverse scope and scale - from a few dozen to tens of thousands of participants.

She relishes learning about the unique challenges their event or event company is experiencing, and lending support to provide both proven as well as new and innovate sustainability solutions that respond to their individual situation. These solutions often involve working across internal departments and with groups outside the event organization and are driven to produce measurable results.

Shawna says she proudest when she sees her event clients go on to win media and award recognition for their efforts.

Most recently she has been inspired by the opportunity for events to influence attendees to make better choices for themselves, their communities and the planet. This led to the creation of a mobile application based-event sustainability game for EventCamp Vancouver which engaged attendees in fun, simple acts of 'green' that reduced impacts while creating social good.

"Get Your Green On" became the winner of the 2012 IMEX Commitment to Community Award.

She has contributed to the creation and roll-out of event sustainability standards, including participation in the Canadian Mirror Committee for ISO 20121.

Shawna enjoys sharing stories--many of them self-deprecating--in event sustainability via her personal blog, which she hopes inspires other event professionals to make sustainability an everyday practice.


  • Master of Arts in Environmental Education & Communication
  • Bachelor of Tourism Management
  • List Element

Major event consulting projects:

  • American Wind Energy Association Windpower Conference
  • America's Cup 34 Sustainability Plan
  • Canadian Tourism Commission Canada Media Marketplace
  • Cisco Partner Summit
  • Cisco Live
  • EventCamp Vancouver
  • Greenbuild International Conference & Expo
  • IMEX Frankfurt
  • Intel Developer Forum US & China
  • Oracle OpenWorld & JavaOne US, China & Brazil
  • Unitarian Universalist Association General Assembly

Event organization consulting projects/training:

  • Intel Event Marketing / Procurement
  • Green Meetings Industry Council
  • Meeting Professionals International
  • Oceans Blue Foundation
  • Oracle Event Marketing

Event supplier consulting projects:

  • Hilton Hotels Worldwide
  • Travel Alberta