Freeman Achieves Industry-First ISO 20121 Sustainability Certification
September 13th, 2016 by Freeman
Freeman, the leading global provider of brand experiences, announced today it has received the prestigious ISO 20121 Event Sustainability Management System certification, the first in its industry to do so on a global scale. The certification is an international standard designed to help organizations involved in the events and hospitality industries integrate sustainability into management practices and processes.
“Environmental and social responsibility has always been at the heart of Freeman and guides our business,” said Jeff Chase, vice president of sustainability for Freeman, who oversees the company’s sustainability initiatives and led the certification effort. “This certification – an industry first – reflects the philosophy of our founder, Buck Freeman, and is a tribute to the over 7,000 employees who strive to create sustainable events for our clients,” added Carrie Freeman Parsons, Freeman’s vice chair. First introduced at the 2012 London Olympic Games, ISO 20121 provides a management blueprint to address the “triple bottom line” of sustainability – the economic, environmental and social impacts of events. The standard helps organizations operate in a way that is financially viable for the company, its customers and suppliers; minimize the use of resources and reduce waste; and consider the needs and expectations of those affected by the event or business. A key component is the development of a continual improvement plan, which is then implemented, analyzed and modified to achieve ever-increasing standards of performance.