The alpine ibex is the symbol of nature, simplicity, strength and courage towards a vision of sustainable accomodations and sustainable tourism. .
"ibex fairstay" combines the english name for the steinbock, ibex, with the notion of a fairly priced stay at a pleasant and sustainable hotel.
The certification criteria for the ibex fairstay label are based on the requirements of the EU Ecolabel, the Swiss Tourism Quality Label, and international standards such as ISO 9001 and ISO 14001.
These requirements include five dimensions :
- Social responsibility
- Regional creation of value and culture
The ibex fairstay label is awarded with 4 levels of certification: bronze, silver, gold, and platinum, depending on how well the hotel meets the label's requirements. The "ibex fairstay bronze" level is already considered as an ambitious level of sustainable tourism.