Christie is a Co-Founder and Director of bettercup, an Australian company that manufactures locally made reusable bar cups and provides a range of consulting and onsite services to eliminate single-use waste from events and venues.
Launched in 2016, Bettercup has worked with numerous renowned events, brands, venues and festivals and to date has diverted over 1.5 million single-use cups from landfill.
A circular economy advocate with a specialist interest and knowledge in plastics and designing out waste and pollution, Christie’s sustainability enthusiasm stems from growing up on an off-the-grid eco farm in rural New Zealand.
With almost a decade of marketing and technology project management experience, a business degree majoring in marketing and design and postgraduate qualifications in technology project management; Christie brings strong business acumen and experience into the event sustainability space.
Alongside her business partner Samantha Stone, Christie has won Business Sustainability and Social Entrepreneurship Awards through her work with bettercup.