Ulrika Nilsson

Ulrika Nilsson

New York, USA

Consultant and Event Producer with sustainability expertise

Details of experience:

Ulrika was born and raised in Sweden, a part of the world that has always been focused and concerned about the environmental, economic and social issues in the world.

Scandinavian countries are big advocates for sustainability and are far ahead of many other counties, people and businesses in this aspect.

She feels that it is their duty to care for, respect and increase the responsibilities for how they live and conduct their businesses today. 

Since the creation of the Redcircle, their goal has been to find the most sustainable approach for each step and category in event planning: In conceptualization, promotion, marketing, coordination, logistics, production, execution, talent sourcing and management as well as all aspects of consulting.

She says that no client of them can resist the benefits that come with their sustainable event approach; cost savings, positive reputation, environmental innovation, raising awareness, social benefits, influencing decision making and increased return on investment, etc.

She thinks people can ALWAYS make sustainable choices and she always challenges her clients to push a little harder, do a little more and make it part their business.


Ulrika has never pursued sustainability degrees, qualifications and training until now, when realizing that she had no proof of her sustainability practice, no matter for how long this has been a natural approach for her. 

Sustainable Event Alliance is her first step in putting a seal on her sustainability vows and practice.

List of events and projects worked on:

She strives to work in sustainability regardless of who the client is and regardless of what event or project I am engaged on - inclusive but not limited to:

  • Marketing Programs & Promotional Campaigns
  • Company & Product Launches
  • Fundraising & Charity Galas
  • Destination Management, Incentive Travel & Exclusive Retreats
  • Motivation & Team Building
  • Exhibitions, Trade Shows & Open Houses
  • Experimental Rewards & Services
  • Social Events